Built on experience.
Grounded in execution.
My background spans creative leadership, commercial photography, and years of creating work that performs in the real world—not just on a mood board.
Clarity creates momentum when the work aligns.
A brand becomes more powerful when its message, visuals, and execution all support the same idea. That is the work I care about most: helping businesses get clear on what matters, shape how they show up, and build creative that feels intentional from strategy through execution.
Known as the headshot guy, but I’m so much more!
I’m Jon Erlien.
Brand Architect + Marketing Strategist
Based in Sheboygan, WI, I help brands clarify what makes them valuable, shape stronger identities, and build campaigns and content systems that create momentum.
Different industries. Same need for clarity.
I work with commercial, corporate, healthcare, manufacturing, lifestyle, and service-based brands. They all need clearer messaging, stronger creative, and work that moves business forward.
A clear process makes better creative possible.
The best work happens when strategy, direction, and execution are connected from the beginning. That is how I approach every project.
Street tacos from places with zero Yelp reviews, Creating brands that makes people say “Damn” out loud, Giving unsolicited advice, The color black, Salsa (both dance and food), Fiction with spicy female main characters*
*Ask me for the list and do not judge.
Take it from them
“I wouldn’t trust Jon to keep my plants alive, but I’d let him run my company.”
— Rebecca Bratz
If the work needs more clarity, let’s talk.
If your brand, message, or marketing needs stronger direction, I can help you clarify the next move and build work that is ready to execute.