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Client Name
*
Email
Phone
(###)
###
####
What is the timeline & budget for this project?
*
Desired time for campaign to be in market
MM
DD
YYYY
Budget
$
How involved do you want to be in the creative process?
I trust you! Just show me final deliverables.
I’d like to be involved in key decisions, but I trust your expertise.
I want to review every step of the process.
What is the purpose of this project? (solve a problem?)
Where will the creative live?
*
What are the primary goals?
*
What’s the MOST important focus for this project?
Branding Consistency
Lead Generation
Reputation & Awareness
Digital Presence
Other
How will success be measured (Primary Goals + KPI)?
*
TARGET AUDIENCE
What do we know about our target audience (demographics, behaviors, and interests)?
Do you have data to suggest a rational or emotional message will be more effective?
Should the messaging be rational, emotional, or a mix of both?
Rational
Emotional
Both
Who are the main competitors, and what are they doing that we should respond to?
Are there any brands whose look, messaging, or marketing you admire?
MESSAGING
What is the core brand promise or unique selling proposition?
Key benefits or value propositions to highlight?
What are the top 3 messages we need to communicate?
(Primary, Secondary, Tertiary)
What is the desired customer journey?
What do we want the audience to think, feel and do?
What’s the primary CTA?
What action do you want the customer or user to take.
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Schedule Now
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Campaign Driven Messaging
What tone should be conveyed?
Empathetic & Authoritative
Professional & Warm
Friendly & Conversational
Confident & Expert-Like
Custom
Current Website
*
http://
Thank you!
